Catalyst works to promote the mental health and wellbeing of people in Surrey, improving lives in terms of stability and wellbeing, with the aim of reducing harm to themselves, their families and the community.

Catalyst Support offers 21 specialised mental health services, providing support in diverse ways , from drug and alcohol support programs to social wellbeing groups and counselling. The organisation has a network of partner charities, each with its own distinct branding. They brought me on board to unify the design across all services and partnerships, creating a cohesive and recognisable visual identity.

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Catalyst already had brand colours, typography, and an imagery style but lacked visual language and consistency. I developed adaptable design elements that could be applied across services, adjusting colours to match each partner brand.

The Wave – Symbolises a person’s mental health journey: the first peak represents the height of struggle, the smaller wave reflects reduced challenges after receiving support.

The Gradient – A transition from teal blue to olive green represents moving from darker times to brighter ones through Catalyst’s help.

Guided by the brand’s ethos of non-judgmental support and togetherness, I used organic shapes, rounded corners, and hand-drawn elements to create a warm, approachable look. Together, these elements form a cohesive, recognisable visual identity.