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MindsLike
This project focuses on creating a fully conceptualised charity, from defining its mission and audience to developing its visual and verbal identity.
Poor teenage mental health is a major issue in the UK. I created a conceptual charity focused on supporting teenagers and providing a sense of community, with the main outcome being a magazine published by the charity.
Recognising that much of the sector feels unrelatable or overly polished, I aimed to create branding that was raw, honest and informative, while remaining accessible to teens. As part of my research, I invited the public to share anonymous letters about their mental health experiences, which informed both my understanding of the issue and the visual identity.
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